Lead Nurturing Builds Relationships for Long Buying Cycles
Sales cycles for complex products can last for months or even years. To keep the deal alive, your best approach is a combination of several communication channels.
Oracle Marketing’s hybrid team of specialists employs a multi-channel process for building relationships, nurturing leads and keeping you top-of-mind with your future customers.
Our proven process incorporates content marketing, email nurturing, phone calls and event invitations. The content could include white papers, how-to guides, blogs, social media, videos, infographics or even direct mail.
Our team will work with you to develop the most effective combination of media, sequence and cadence for touching your prospective customers, building relationships and delivering the right information at the right time. Marketing Automation plays an important role in ensuring that each prospect receives the most relevant messages at the most opportune times.
OMG’s Business Development Specialists build rapport on behalf of your organization with two-way conversations providing valuable information while learning about your prospect’s needs, decision making process and more. Using this marketing qualified intelligence our BDS team keeps the prospect engaged and helps move the sales process forward.
You’re messaging will to resonate with each and every persona. Our team of specialists will work with you to identify your buyer personas and establish a content map for each persona. This allows us to develop and deliver relevant content communications and offers for each stage of the buying cycle.
Throughout the process we test, analyze and optimize tactics to ensure optimal results.
Interested in learning more? Contact us today to schedule your lead nurturing and business development assessment!
